Debs Gerrard is a Creative Director at Albion London. She has partnered with businesses big and small, taking a creative approach to help establish, scale or unlock growth for clients. She leads creative thinking that brings together traditional craft skills with technology, data and experience design to deliver joined up ideas with impact. She has created a global campaign for Air New Zealand featuring conjoined sheep twins, a new technology for the 250 year old Jose Cuervo brand, an integrated campaign for an energy drink that launched a high profile battle with online trolls, created communications that challenged the entire online dating industry and made the irrelevant Thomas Cook brand relevant again. This has led to a variety of award winning work across an even more varied set of clients.